The interior renovation of Meliá Victoria incorporates Oculting technology in order to transmit information and content to the guests of this iconic five-star Balearic hotel.
Located on the promenade in an excellent location overlooking the Mediterranean blue waters of the Bay of Palma, the Gran Meliá Victoria is one of the most luxurious hotels in Mallorca and is considered an icon of Balearic tourism.
Values that have known how to perfectly renew with the important transformation that has been made in recent years, adding the incorporation of cutting-edge technology of which Oculting is a proud part.
Its luxurious lobby, decorated in marble with classic style and avant-garde touches, welcomes us in a markedly cosmopolitan city area, as this centrally located five-star hotel is surrounded by the island’s most exclusive restaurants and boutiques and a just few steps from Gomila Square, Bellver Castle, the Spanish Village, the Auditorium and the Cathedral of Palma.
The eight-floor building houses 171 rooms. Large windows in the rooms and common areas offer panoramic views that offer the guest the possibility to wake up to the views of the Marina de Palma, with its yachts anchored in front of the promenade, inviting you to explore the wealth and marine life of this Balearic port.
The IKATZA restaurant, with a menu based on ingredients strongly rooted in the Basque tradition with touches of creativity, stands out for the richness and variety of its products, from meats to seafood and vegetables. Their recipes are traditional, with a personality typical of Basque cuisine and a highly sophisticated style. The restaurant boasts the service, elegance and ambiance that you would expect from an establishment with the prestige of the Gran Meliá Victoria Hotel.
At the DRY Cocktail Bar, with a select recipe book of innovative signature cocktails, created by Barcelona’s Javier de la Muelas (with more than 20 establishments around the world), you can enjoy a chic and sophisticated atmosphere in any of its three areas: the Lobby Lounge, where traditional luxury and modernity are fused; the Terrace & Cocktail Bar on the Mediterranean Sea and the Pool Lounge, in a quiet environment around the pool. The DRY is a benchmark for the nightlife and afterwork of Palma, approaching not only the hotel guests but also the local public and other visitors to the island.
The commitment, the vocation of service, innovation and proximity to the customer are some of the values that represent the Spanish hotel chain Meliá Hotels International, which operates 374 hotels in 40 countries, and has led to the creation of programs such as the Red Level experience, the maximum expression of service, where exclusivity and luxury are reflected in all the attributes and utilities that the Gran Meliá Victoria also makes available to its guests, with different spaces for the most demanding clients who seek greater privacy, tranquility and attention.
In recent years the hotel sector is experiencing a boom period and at this time maintains a firm commitment to modernization, specialization and differentiation strategies.
Currently, the reform of hotel facilities, every 8 to 10 years, is a constant periodic obligation to keep the facilities updated, offering the latest trends and cutting-edge technology in order to increase the experience of guests during the stay.
Meliá Hotels International has been the chain that has bet most on the integral renovation of its establishments over the last five years. In this period of time, it has invested 509 million euros in Spain for this purpose, together with funds such as Starwood Capital Group, London & Regional or Avenue Capital.
In an interview published in the newspaper Expansión, the current CEO of Meliá Hotels International, Gabriel Escarrer Jaume, said: “If the only thing we sell are beds and rooms, we do not have an excessive future. Nowadays you have to provide experiences and a small universe of your own inside a hotel where everything has importance, animation, spa, design, gastronomy …”
“For me,” added Escarrer, “architecture is fundamental; it forms a part of that remarkable experience that we want to provide our guests.”
At Oculting we share this point of view and firmly believe that the architecture and interior design of a hotel give soul to the space and reflect a model of customer service aligned with the values of the company and that contributes to mark differences, providing a recognizable personality of its own.
Due to the strong competitiveness, one of the most important objectives for the hotel sector is for the public to identify and differentiate the products and services of each organization, creating a brand positioning. For this reason, corporate interiorism acquires a fundamental importance, providing an intangible added value to the company, that of differentiation.
The corporate interior design of a hotel is transmitted, among other considerations, through materials, furniture, colors, textures, finishes and comfort, generating an experiential aspect that leaves a mark on the guest’s mind, giving rise to memories that then they will be transmitted to third parties, which is a powerful tool for the positioning of the brand and relational marketing, the usual word of mouth that, currently, with new technologies and social networks, for good or for bad, is transmitted at a high speed.
“In this sense,” says Manel Cisa, project manager of Oculting, “through our experience and feedback with our customers in the sector, mirrors with television helps surprise guests and generates positive opinions.”
Oculting combines technology and interior design so that the screen fits in all kinds of rooms, from a great luxury of classic style to a modern resort in paradise, providing a new concept for interior design projects and optimally solving esthetic impositions like that of the TV screen.
Precisely, its unmistakable geometry, black color, always present, even when it is not connected and, therefore, is not fulfilling any function, since television rarely has to do with the narrative that is intended to express in the different styles of interior and, particularly, in all those projects with a very marked character, where the aesthetic investment is more than remarkable, as it happens in the hotel sector, they generate a need to which we must respond to the measure.
The Oculting Television mirror is ideal for rooms, but also, as in the case of the Meliá Victoria de Palma, for the reception or common areas, where it allows the client to know all the precise information without breaking the aura of exclusivity that is felt in the establishment.
Behind a great hotel there is always a great team and a customer-oriented culture, where care for detail makes the difference between just spending a night or enjoying an unforgettable experience.
“Once again,” says Cisa with satisfaction, “it is a pleasure to contribute with the technology of Oculting and be a part of the Meliá experience for the guests of this iconic hotel in Palma, integrating the LG monitors in the common areas in order to communicate contents in an elegant, surprising and harmonious way with spaces so carefully created “.
Don’t See. Just Feel.